Women’s Health IQ is a clinical research institute doing some cutting-edge things in the women’s health space. They had recently been backed by Pfizer and Abbott, two of the largest pharmaceutical companies in the world. While this new backing was exciting, they had previously had a lot of issues generating quality leads and came to our agency for help.
Their previous lead generation efforts weren’t filling their research studies to max capacity. They were struggling with lead quality especially. Finding people that were a good fit and qualified for the research studies was taking a lot of time from their staff and costing a ton of money.
We created a lead generation funnel with a sense of trust and confidentiality that was highly important for their audience, but that was also missing in their previous efforts. It was a simple funnel that captured interested prospects information with very little friction, even though there was a good amount of intake information they needed from the prospect.
We generated quality, targeted traffic using Facebook and Instagram Ads, and converted into quality patient leads using this new funnel.